Omnichannel

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Most companies are ‘doing digital’ but nearly 50% lack a defined strategy. Even fewer have created an omnichannel strategy that looks at how physical and digital marketing intersect.

50%

Mobile devices accounted for over 50% of all organic search visits in Q1 2019.

SOURCE: MERKLE, DIGITAL MARKETING REPORT Q1 2019

92%

Businesses that show up on the first page of Google get 92% of consumer traffic.

SOURCE: JOAL HOUSE 2019

10%

Employment of advertising, promotions, and marketing managers is projected to grow 10% in the next seven years, faster than the average for all occupations.

SOURCE: U.S. Bureau of Labor Statistics

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  • Learn how to use the 3C Framework, as well as which success metrics to track across different marketing activities.
  • Learn how to deliver an omnichannel strategy to deliver higher customer loyalty rates – and put you ahead of your competition.

What you will learn

  • New digital consumer behaviour and how marketing looks different in the social-digital age.
  • The importance of content marketing and the metrics used for its measurement.
  • Search Engines and how they are central to digital marketing success.
  • Strategies that convert best on Google AdWords and Amazon Marketplace.
  • Leverage social networks for mobile advertising.
  • Build advocacy across social networks.
  • Integrate wallets, apps and payments into one cohesive loyalty strategy.
  • Location-based mobile marketing and how it fits into an omnichannel approach.
  • Strategy involved in creating the omnichannel customer journey.
  • Effect of digitization on B2B selling techniques.
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