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earned media

It’s no secret that earned media is more trusted than traditional advertising. Marketers are hungry to tout their successful earned mentions in order to set themselves apart from the competition.

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Awards Programme.

It’s no secret that earned media is more trusted than traditional advertising. Marketers are hungry to tout their successful earned mentions in order to set themselves apart from the competition.

Altogether, awards programs can take your brand to places unseen by creating value, increasing awareness but most importantly, generating revenue.

While it seems easy to launch an awards program and plan a monetization strategy, doing it successfully is easier said than done. In these instances, working with a content licensing agency can be the difference between a well-executed strategy and one that falls short..Launching a relevant awards program allows you to align your brand with a specific audience while positioning your title as a leader within the space.

Award programs create value and a valuable brand creates revenue.

Increases Awareness

The need to continue building awareness in media is greater than ever as we continue to see more “noise” interrupt our daily lives. Launching a targeted awards program drives awareness and impressions to increase, which in turn plays into ad revenue dollars.

Building awareness for your brand is an ongoing effort that can’t be ignored – award programs can help with that.

Generates Revenue

The best reason your brand needs an awards program? Revenue.

If you have successfully created a valuable brand and launch an awards program that aligns with your overall brand objectives, marketers will want to leverage those award logos throughout their marketing channels.

92% of consumers around the world say they trust earned media above all other forms of advertising.

(Source: Nielson) The point of using Lorem Ipsum is that it has a more-or-less normal. It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using.

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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop

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